We live in an era where nothing posted on the internet is private. Social media listening allows businesses to use online platforms to their advantage by collecting information on how consumers react to their company, their competitors, and the industry overall. Analysing key aspects of data can inform future decisions that benefit many facets of your business.
Social media listening involves tracking digital conversations that occur across various social platforms. The goal is to understand what consumers are saying about not only your business but your competitors and the broader industry in which you operate. Information gathered can then be analysed and turned into actionable insights to inform future business strategies.