How to Create the Perfect Instagram Feed for Your Business

How to Create the Perfect Instagram Feed for Your Business

How to Create the Perfect Instagram Feed for Your Business

What does your business Instagram feed look like? Is it cluttered with mismatched photos of the owner’s dog, staff parties and coffee breaks? While your personal feed can be silly and irreverent, your business one needs to be laser focused and give off a good first impression. So, how do you create the perfect Instagram feed for your business? Let’s take a look at some easy ways you can start organising your photos for better results.

1. Find your Voice

What’s the end goal of your Instagram feed? Are you trying to increase leads and drive sales or simply build awareness around your brand? Restaurants post appetising photos to attract new diners while artists post their work to increase visibility.

Understanding your audience, and your purpose will help you hone a unique voice. Not only will planning new photos and content become easier, but your core audience will become more engaged with your content.

2. Choose a Grid Layout

With a little planning, a grid layout adds a dash of professionalism and design to even the unruliest Instagram feed. Here are a couple of examples of creative grid layouts for creating the perfect feed.

• Middle line: A cool approach that can keep people scrolling, this layout uses a line that slices through the middle of your feed, separating both photos on either side. It’s an easy and attractive way to draw an eye to your photos.

• Groups of three: A line by line approach that looks aesthetically pleasing when everything is in place. Post photos in batches of three, and alternate between colourful photos and static quotes or drawings.

• Alternating tiles: A straightforward yet effective layout. Most users share a photo, then a quote, then a photo, then a quote.

• Colour shift: This layout requires more planning, but it provides the most creativity, too. The idea is to slowly shift moods and colours by treating every group of three or six photos as a self-contained set.

3. Coordinate Colours

The right choice of colours accentuates your brand and balances the overall theme of your Instagram feed. When combined with different grid layouts, a colour coordinated feed can resemble an eye-catching, high-quality digital magazine.

Choose 2-3 colours and consistently use them in all of your photos. For instance, let’s say you’ve chosen red, grey and yellow. Using an alternating tile grid, you could post a red photo, then a grey one, then red, with hints of yellow in either the subject matter or background.

4. Choose One Filter for Consistency

Filters are the easiest way to implement a unique theme to your Instagram feed. If you’re going to apply a filter to your photos, stick with the same one each time for consistency.

Use Moon for a black and white themed feed or Aden to soften bright colours. Remember that you can scale the percentage of the applied filter before publishing a photo. In addition to Instagram, there are many apps in the marketplace where you can find your perfect filter.

5. Only Post High-quality Photos

It goes without saying that Instagram is a photo-oriented social media platform—with a heavy emphasis on photos. Avoid blurry or grainy screenshots and use natural lighting whenever possible. If uploading a high-resolution photo from a DSLR is too time-consuming, then make sure your pictures are taken using the back camera on your phone rather than the front camera. Quality content is more important than quantity here.

Take the Time to Optimise your Feed

Knowing how to create the best Instagram feed can be a challenge. It takes time to build up your brand and find the perfect strategy. Trial the above tips, monitor your audience, and you’ll soon build the perfect Instagram feed for your business!

About the Author
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Sertan Djelal
Sertan Djelal is head of online at Five Geckos Digital Marketing. He has worked as an online marketing consultant and strategist for over 14 years, having held positions both in-house as well as agency side, working with a variety of businesses and brands, supporting them to improve their online presence, web visibility & SEO.